Influencer marketers appoint new councillors to industry body

By AdNews | 2 May 2024
Tegan Boorman.

The Australian Influencer Marketing Council (AiMCO) today announced its 2024 Guiding Council, with several new councillors joining the governing body.

The incoming council, which was elected by AIMCO members, includes the return of five sitting councillors, along with five new members. The remaining eight councillors will be due for re-election in 2025.

AiMCO’s Guiding Council was formed in 2019 alongside the establishment of the Australian Influencer Marketing Council. The Guiding Council oversees the strategy and direction for AiMCO and its initiatives, working with members to activate policies and programs, while guiding the overall direction of AiMCO activities.

The 2024 AiMCO Guiding Council :

New councillors

● Alexis Whelan, Kinesso

● Drew Collins, Edelman

● Nicole Foster, Tourism Australia

● Stephanie Pearson, OMG Group

● Stephanie Scicchitano, BornBred Talent

Returned sitting councillors

● Anthony Richardson, Q-83

● Natalie Giddings, Hoozu

● Sam Kelly, Hello Social (Deputy Chairperson)

● Sarah Letts, Totally Awesome

● Tegan Boorman, Social Law Co (Chairperson)

Group 2 councillors (due for re-election in 2025)

● Sonja Stindl, Amplify

● Lucy Ronald, Fabulate

● Jamie Taylor, Havas Media

● Detch Singh, Hypetap (Deputy Chairperson)

● Hannah McElhinney, SnackDrawer

● Sharyn Smith, Social Soup

●  Steve Wright, Vamp

●  Shivani Maharaj, Wavemaker

“I’m delighted to be re-elected to the Guiding Council, and to continue in the role of chair for this coming year," said Chairperson Tegan Boorman, from Social Law Co.

"I look forward to working with the refreshed Guiding Council as we continue to guide the industry body through the establishment and implementation of best practice in influencer marketing, in what is a pivotal time for the industry.”

Councillor and Tourism Australia acting GM of Global PR, Content and Social, Nicole Foster, said it was an honour to be part of AiMCO’s Guiding Council.

"I am excited to be part of the evolution of the Australian influencer marketing industry, while also providing critical education opportunities and setting industry standards.”

The appointments are effective immediately.

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