UnLtd, the industry’s social purpose organisation, has announced GroupM as the 2019 inductee to the UnLtd: Hall of Good at the Big Dream event last night.
A special ‘UnLtd: Campaign for Good’ award was also awarded to Ogilvy for their work on creating the first-ever brand awareness campaign for Whitelion that was widely supported by the industry with over 30 media owners and agencies providing pro-bono support and inventory.
“We’re lucky to work with over 150 amazing organisations across our industry using their skills and resources for good. Whilst we’d love to award every single one of them, there is one organisation whose commitment, effort and impact over several years needs to be recognised," UnLtd COO Rachel Troy says.
"GroupM has used their best strategic heads to work on our charities biggest challenges, provided creative resource to re-brand and accessed inventory across their networks.
Last year, Network 10 were the first inductees for the special recognition award.
The awards were announced at the UnLtd: Big Dream event last night in front of a packed house of 500 industry guests.
The event celebrated and showcased the positive social impact our industry has generated whilst raising over $420,000.
“We are delighted to accept this special recognition award and feel honoured to be the second ever inductees to the Hall of Good. Giving back is an integral part of the GroupM ethos to Inspire Excellence in everything we do," GroupM ANZ CEO Mark Lollback says.
"With the help of UnLtd, we’ve been able to direct our efforts to areas where we can create the biggest impact using our passion, skills and resources."
The evening saw guests transported into a mystery location and taking part in thought provoking live experiences, designed to bring to life the realities that many young people at risk face.
The event also included a competitive live auction, an entertaining ‘twiggle” live challenge and musical performances by Ngaiire, MMAD, Electric Fields and a special Nova Red Room performance by The Potbelleez.
”For 12 years, UnLtd has been bringing together the skills, talent and resources of our incredible industry, to help young people at risk," UnLtd CEO Chris Freel says.
"This year, we saw this uniting power really come to life through the amazing support we received across the industry for the Whitelion ‘Invest in Me’ campaign.
"None of that would have been possible if it wasn’t for the commitment, creativity and passion by the Ogilvy team to create a campaign that not only raises funds but changes perceptions of young people at risk. Big thank you to David Fox and the team at Ogilvy and for every organisation who supported the campaign.”
Big Dream kindly sponsored by:
Sponsors: Snap Inc., NOVA Entertainment, Australian Community Media, Boomtown, Quantcast
Supported by: Blow Bar Co, Maud, MKTG, Network 10, Story Mill Studios, The Nest Consultancy
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