Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
This week we speak to Telaria director, publisher services Brandon Lee.
Time at the company:
How would you describe what the company does?
We provide our customers the platform to allow the management and monetisation of their video inventory.
What do you do day-to-day?
Ensure we respond to our customers’ needs promptly and support them to achieve their business goals.
Define your job in one word:
I got into adtech because:
Of my interest in the influence of public communication and innovation on society.
What’s the biggest challenge you face in your role?
Staying on top of ongoing changes in a dynamic industry.
What’s the biggest industry-wide challenge you’d like to see tackled?
A new robust measurement framework to trade and report on video inventory.
Previous industry related companies you have worked at:
Euro RSCG Digital, M&C Saatchi and Fairfax Digital.
Who has been a great mentor to you and why?
My husband Shane who has always provided objective and sound advice.
Words of advice for someone wanting a job like yours?
Have a sense of humor and integrity. Be open minded and have a positive attitude towards changes.
If I wasn't doing this for a living, I'd be:
Learning how the rest of the world lives.
My mantra is:
Be true to yourself.
My favourite advert is:
Qantas ‘I Still Call Australia Home’ of 1987 for having stood the test of time.
Music and TV streaming habits. What do you subscribe to?
Can’t think of one that I am not subscribed to.
Tell us one thing people at work don’t know about you?
Again can’t think of one – we’re a tight team and I am an open book.
In five years' time I'll be:
Older and none the wiser.
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