Industry Profile: Photoplay Film TVC director, Armand de Saint-Salvy

Lindsay Bennett
By Lindsay Bennett | 11 March 2016
Photoplay Film TVC director, Armand de Saint-Salvy

Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

Today we head to Sydney to speak to Photoplay Film TVC director, Armand de Saint-Salvy.

Duration in current role/time at the company:

One year.

In one sentence, how would you describe what the company does?

We make TV commercials, plus short and long form content.

In one sentence, what does your role involve?

As a director, it’s my job to transform the words from an agency script into moving pictures to create a cohesive audio/visual story.

Within the last six months/year, what stands out as the company’s major milestones?

Photoplay films has just had its busiest year ever, with a 20% increase in production on last year. We won four best ad gongs and have risen to third in the Australian production company rankings.

Best thing about the industry you work in:

Creativity and collaborating with like-minded people.

Previous industry related (ad land/ad tech) companies you have worked at:

Was a writer/director at Network Ten helping the launches of prime-time network programs.

Career-wise, where do you see yourself in three years time?

Answering bigger versions of questionnaires like this. Oh, and directing good creative commercials here and internationally.

Tell us one thing people at work don’t know about you?

In the last six months, I may have ONCE, picked my ear and then smelt my finger.

Top networking tip:

Be yourself, unless you’re the type of person who hates networking, in which case pull your finger out and go meet people.

My favourite restaurant for a business lunch is:

Whichever restaurant you’re happy to pick up the tab in.

My favourite advert is:

Canal Plus “Closet”

My must-have gadget is:

I’m old school. Just give me a mirror and my own reflection and I’m happy for hours.

My favourite media is:

YouTube (I’m so three years ago).

My favourite TV show is:

House of Cards.

The last book I read:

“Superintelligence: Paths, Dangers, Strategies” by Nick Bostrom (it’s about AI technology).

My mantra / philosophy is:

Appreciate everything.

I got into advertising/ad tech/marketing etc because:

I love stories.

If I wasn't doing this for a living, I'd be:

Wishing I was doing this for a living.

In five years' time I'll be:

A grumpy dad.

Define your job in one word:


What's your poison:

H2O, and if I’m feeling risky, with a touch of lemon.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus