Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
Olivia Potter: Group business director at oOh!media.
Time in current role/time at the company:
Coming up to 13 years at oOh!
How would you describe what the company does?
We sell Out of Home formats in seven different environments, connecting audiences to brands at scale.
What do you do day-to-day?
Everyday is different but the goal is always the same: to ensure we are hitting our revenue targets. This involves responding on briefs, coaching business managers, internal meetings with key stakeholders, 90 day planning, WIPs, site tours, client meetings and hopefully a Friday lunch to cap off the week.
Define your job in one word:
It's a cliche, but I always go back to the fact that working in media should be ‘fun’
I got into marketing/advertising/media/tech because:
Like every millennial in media with a business degree, I didn’t get through the cattle call interviews at the Big 4 and had a ‘friend’ who worked at Channel 7 and landed a job as a media executive... so here I am.
What’s the biggest industry-wide challenge you’d like to see tackled?
The MOVE2 launch in 2026 will be a game changer in terms of accurate reach and frequency measurement for the OOH sector and for the first time we will have the capability able to measure our regional sites, office, study and airport assets in one platform.
Notable campaigns you have worked on:
oOh! worked with Margie Reid and the Thinkerbell team on their very first media campaign. It’s been incredible to see how much their media team and the Independent agency landscape has grown since then.
Who has been a great mentor to you and why?
The influencers in my career have come from great leaders and a peer group who have played the roles of sounding board and friend over the years.
Words of advice for someone wanting a job like yours?
You need to be passionate about the product you sell and the people in your team who are selling it.
If I wasn't doing this for a living, I'd be:
Tough question. Sports talent management or real estate, I’m sure I’d be selling something.
My mantra is:
I recently heard someone say “As a leader, you bring the weather” and this resonates in terms of how important it is to show up as your best self to ensure you’re setting a positive tone for the people around you.
My favourite advert is:
Currently, Subway and Specsavers who consistently push creative boundaries in OOH. Also Antz Pantz ‘Sic ‘em Rex’ will always be iconic.
Music and TV streaming habits. What do you subscribe to?
Netflix, Disney, Stan, Spotify are the main ones, however appreciate the reminder to do an actual audit.
Tell us one thing people at work don’t know about you?
Unfortunately, my chronic oversharing means that there is very little mystery surrounding the real me.
In five years time I'll be:
Pending a Powerball win, hopefully I’m still involved in the out of home industry and the art of the client lunch lives on.
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