Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
This week we speak to Media33 managing director Jenna Lambert.
Time at the company:
Seven-plus years at Media33.
How would you describe what the company does?
We bring together a highly experienced, passionate, industrious communications team and match them with great clients to build a trusted relationship that drives real and measurable business outcomes.
What do you do day-to-day?
I spend a lot of time researching & strategizing with the wider team about ways we can improve the long-standing communications processes for the betterment of our clients, our team’s progress and our business.
Define your job in one word:
I got into advertising because:
There was a sales job at Network Ten which a friend recommended I apply for. I was six months out of secondary school and had just turned 18. I started the following week, was offered the opportunity to switch to ‘agency side’ nine months later and have been here ever since.
What’s the biggest challenge you face in your role?
Trying to combine changes in the market with our passion for doing things the way we feel is best and doing all of this whilst progressing the careers of our team and driving the best outcomes for our clients.
What’s the biggest industry-wide challenge you’d like to see tackled?
Some of the industry-wide challenges are the reasons why we decided to launch Media33 all those years ago. As we don’t necessarily dance to the beat of the wider industry it probably isn’t my place to suggest what gets tackled. I’m just appreciative that there is room for all shapes & sizes, and we have the opportunity to carve out our own future in this industry with the people we love working with.
Previous industry related companies you have worked at:
Network Ten, OMD, Starcom, Universal McCann, Mitchells, MPG/Havas.
Notable ads/campaigns you have worked on:
Launch of Medibank ‘Generation Better’.
With the help of many in the industry, Media33 supported Australian charity ‘Pink Hope’ and their ‘Bright Pink Lipstick Day’ annual campaign. We delivered significant free media airtime for them, helping to sell thousands of lipsticks and we also hosted multiple sell-out industry, family & friends events to raise further donations.
In recognition of our ongoing support of Pink Hope, Media33 was awarded a Smart50 Community Award in 2016. As this charity was close to my heart it meant a lot.
And lastly, we launched the first ever UFC event in Australia with UFC193. Victoria had just lifted the ban on MMA and we worked with our global partner, UFC to sell out Etihad Stadium in record time for the Ronda Rousey v Holly Holm fight. It was truly exhilarating for our entire team and still is a huge highlight.
Who has been a great mentor to you and why?
My mentor is Hay Lam Yau, a personal and business coach who has been listening to my stories for the past 11 years. He shares his own experiences with humour and wisdom and asks the hard questions.
Words of advice for someone wanting a job like yours?
Find your passion within this industry and surround yourself with teammates and clients who build you up and help drive you forward. Read a lot, ask questions, put your hand up to help others and also to ask for help when you need it.
If I wasn't doing this for a living, I'd be:
My mantra is:
Obstacles are put in your way to see if what you want is really worth fighting for.
My favourite advert is:
I always feel inspired when I see brand ads for Nike, Adidas, or ads for upcoming Olympics. Sporting ads celebrate achievement and give me that goose bump moment.
Music and TV streaming habits. What do you subscribe to?
Netflix, Stan and Spotify.
Tell us one thing people at work don’t know about you?
I work with my husband, and our kids, dog and my parents regularly visit the office. I really don’t think there is anything they don’t know about our life and I love that.
In five years' time I'll be:
In New York.
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