Industry Profile: MCN content and partnerships director, Tania Jones

Arvind Hickman
By Arvind Hickman | 25 October 2016
Tania Jones, MCN

Our Industry Insights Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry. Last week we spoke to With Collective CEO Justin Hind.

This week we head to Sydney to speak to MCN content and brand partnerships director Tania Jones.

Duration in current role/time at the company:

10 years.

In one sentence, how would you describe what the company does?

MCN prides itself on being an extraordinary business partner. For our channels, publishers and platforms  we look to maximise the value of their passionate audiences; and for our clients we relentlessly innovate and evolve solutions, campaigns and delivery.   

Previous industry related (ad land/ad tech) companies you have worked at:

Prior to my role at MCN, I’ve worked across a range of multi-media content companies, both here, and in the UK, from Turner International, CNN, Sky UK and Network Ten. 

In one sentence, what does your role involve? 

Working with our Stakeholders and advertisers to deliver the best in-market integrated partnerships.  

Within the last six months/year, what stands out as the company’s major milestones?

Creating a new breed of integration specialists, team members who are fluent across FTA TV, Subscription TV, digital, but still have an unwavering passion for new ideas and smart delivery.

Best thing about the industry you work in: 

Working alongside globally recognised, diverse brands, amongst the best people in the business.

Career-wise, where do you see yourself in three years’ time? 

As an algorithm.

Tell us one thing people at work don’t know about you? 

When I lived in London, I lived on a house boat on The Thames in Wandsworth. Well, it was technically a barge but I don’t tell people that.

Top networking tip: 

Everyone’s favourite word in the English language is their own name – take notice.

My favourite restaurant for a business lunch is: 

Sake at The Rocks, I think it’s everyone else’s too.

My favourite advert is: 

The VB ad from the 80’s – still as relevant as ever in 2016. “For a hard earned thirst, the best cold beer is Vic, Victoria Bitter”…and the music, iconic and instantly recognisable. The same voice over guy is throughout all of them, they digitally remastered previous recordings after he passed away. I don’t even drink beer but after seeing the ad, even I feel like a VB.

Also loved the Go Go Mobile ad from 1992 for Yellow Pages, still makes me laugh and his accent is stellar. The ad is so old that I’m sure most of my team don’t even remember the Yellow Pages being a hard copy.

My must-have gadget is: 

My eyelash curler.

My favourite media is: 

Video – in all its facets. Great content lives and breathes on all screens. 

My favourite TV show is: 

Suits – Harvey Specter, need I say more?

The last book I read: 

“The Hungry Caterpillar” to my two year old boy last night.

My mantra/philosophy is: 

Brutal simplicity.

I got into advertising/ad tech/marketing etc because: 

I love a party…sadly these are few and far between these days.

If I wasn't doing this for a living, I'd be: 

A property developer, wearing a Chanel suit with a hard hat.

In five years' time I'll be: 

Reinventing myself from an algorithm back into a human. Maybe even a human with rhythm.  

Define your job in one word: 

Enterprising.

What's your poison: 

G&T – Hendricks preferably with cucumber and lime.

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