Kevin Colombu.
Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
Kevin Colombu: Sales director at Admosis Media Group
Time in current role
I joined Admosis Media Group as Sales Director at the start of March, so I'm just wrapping up my third month.
How would you describe what the company does?
Admosis is a full-service media and advertising agency. We work with growing businesses to multiply their marketing investment through data-led strategy across paid and organic channels.
What do you do day to day?
I've come on board during an exciting growth phase, so no two days look the same. That said, my primary focus is building a sales motion that combines the latest technology with meaningful collaboration to create value-driven, lasting client relationships.
Define your job in one word
Listener.
I got into the industry because:
For the impact you can deliver. A business can have the best product or service in the world, but it only sells if you get it in front of the right people, at the right time, with the right message. The tools available to us now allow us to triangulate those three points with real precision. That's what drives me, seeing how far we can take it.
What's the biggest challenge you face in your role?
Education. It's a persistent challenge but also an incredibly rewarding one. Performance marketing has come a long way in the last decade. It's more science than art now, and when businesses understand the value of accurately forecasting Return on Ad Spend (ROAS), they stop treating marketing as a cost centre and start treating it as a planned revenue multiplier to underpin growth.
What's the biggest industry wide challenge you'd like to see tackled?
Transparency and demystification. The industry has changed significantly in the last ten years. The early days saw a lot of ambiguity in how some providers ran their practices and reported results. Greater clarity and transparency will help clarify that and build trust, which, in turn, allows businesses to properly leverage the compounding benefits of well-managed performance marketing.
Words of advice for someone wanting a job like yours?
Become a trusted advisor. If you approach sales as an exercise in providing genuine benefit and real results, even if that means walking away when you can't, then you already have the foundation you need.
If I wasn't doing this for a living, I'd be:
A furniture maker
My philosophy is:
"The only way out is through."
Music and TV streaming habits
At my core, I'm split between 90s East Coast rap and classic American rock. That said, I've been in a blues phase for some time now. Listening to a lot of JJ Cale, Albert Collins, Fenton Robinson, and the three Kings of blues.
What do you subscribe to?
At the moment, it feels like every AI tool under the sun.
Tell us one thing people at work don't know about you?
I spent my twenties as a cocktail bartender.
In five years time I'll be:
Building Admosis' services and offering to a point where any business anywhere in the world can access industry-leading expertise and technology to grow faster and larger than they forecast.
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