Industry Profile: Jordan Taylor-Bartels at Magic

By AdNews | 11 January 2022
Jordan Taylor-Bartels.

Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

This week we speak to Jordan Taylor-Bartels, Managing Director, Magic.

Time in current role/time at the company:
2.5 years

How would you describe what the company does?
Before we go into that, Magic is carbon-neutral and we really give a shit about it - and so should you. Pressure your company, your team, your boss, your partner to care and act.
Describe us?  We collide the worlds of mathematics and data science with media to produce cutting-edge hyper-segmented digital campaigns, at scale.

What do you do day-to-day?
I serve a bunch of amazing people at Magic, and a vast array of incredible clients who are always looking to innovate and collaborate. Aside from that, I develop the company strategy, talk to people, build relationships, find new relationships, ideate new product launches or verticals, and ensure that we remain cutting-edge.

Define your job in one word:
[To] serve

I got into marketing/ad-science because:
I wanted to be part of a collective that attempted to understand and commoditise human behaviour.

What’s the biggest challenge you face in your role?
Having enough time in the day – but more importantly, throughout Covid, it’s been making sure everyone feels supported, validated and in control.

What’s the biggest industry-wide challenge you’d like to see tackled?
To no longer ignore mathematics and science for campaigns; instead, I want to see the adoption of mathematics and data science into every-day marketing teams and the ideas and campaigns they create. Bring out of the box thinkers, with different toolkits to contribute to problem solving.

Notable campaigns you have worked on:
Working with the incredible futuristic teams for SpaceX launch and the Hyperloop pre-launch. To the on-the-ground, uber-fighting rebrand of 13cabs, to Jimmy Brings’ covid adaption and scale.

Who has been a great mentor to you and why?
Three people have shaped my career positively, Morry Schwartz in my early days, Rob Miller at Hyperloop, and Sean Taylor from WPP in the new-economy.
The negative experiences I’ve had as an employee throughout my career have also contributed to who I am today – and despite those experiences, I am now thankful that I worked for them ha!

Words of advice for someone wanting a job like yours?
Erghhh, I hate preaching, as the chances of my experiences being replicated are close to none. I think the only real piece of advice I can give, that is genuine, is “take the jump”. Do a risk analysis, weight it up on the floor and ceiling of the idea, and go for it. Be accountable, be transparent, be honest, don’t steal, don’t be an asshole, be kind and know that your employees shouldn’t have to work as hard as you. It’s on you as the boss to make work enjoyable, not the other way around.

If I wasn't doing this for a living, I'd be:
Owww who knows? Screenwriter by night? Mountain climber by day?

My mantra is:
You do you, I’ll do me.

My favourite advert is (and why):
If it’s not one of ours, and it is, but if it’s not, then: Dream Crazy by Nike, i.e ‘Believe in something, even if it means sacrificing everything.

Music and TV streaming habits: what do you subscribe to?
I honestly thought I was cool once. I’m not – I listen to The National, Alexandre Desplat film scores and Howard Shore’s Lord of the Rings scores on repeat.
Films? Lord of the Rings on repeat. 

Tell us one thing people at work don’t know about you?
I was in an avalanche in the Himalayas a few years ago, got banged up, thought I was dead. It was scary at the time, and took some time, but it’s shaped me today. Annoyingly though, it’s made me more impatient…was hoping it would fix that haha!

In five years' time I'll be:


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