Industry Profile: Impress!ve Digital CEO and founder Robert Tadros

1 June 2021

Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

This week we speak to Impress!ve Digital CEO and founder Robert Tadros.

Time in current role/time at the company:
Five years.

How would you describe what the company does?
We drive business growth through performance marketing, specialising in paid and earned media.

What do you do day-to-day?
I'm blessed that no two days are exactly the same. Today I met with internal stakeholders and conducted two strategic meetings with clients. Tomorrow… well let's say it’ll be completely different.

Define your job in one word:

I got into digital advertising because:
The love for marketing and the ability to influence human buying behavior through performance driven advertising.

What’s the biggest challenge you face in your role?
Adapting to different behavioural and personality types

What’s the biggest industry-wide challenge you’d like to see tackled?
Separating digital performance media channels from traditional media channels.

Who has been a great mentor to you and why?
Tim Greenhill - not only did Tim have an influence on me starting my own business, he was great at assisting me in identifying and playing to my strengths.

Words of advice for someone wanting a job like yours?
The main thing is to keep the main thing the main thing.

If I wasn't doing this for a living, I'd be:
An architect.

My mantra is:
My people first, my clients second, my revenue last.

My favourite advert is:
Not Happy, Jan! - Yellow Pages Ad. This ad launched at the time I was working for Sensis. Not only was this ad hilarious, it became iconic in Australian culture and till this day is heavily used.

Music and TV streaming habits. What do you subscribe to?
I don't watch TV, however, I do listen to Spotify and Audible.

Tell us one thing people at work don’t know about you?
I was a semi pro skateboarder till the age of 17.

In five years' time I'll be:
An exceptional leader.

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