Industry Profile: FutureBrand CEO Rich Curtis

16 March 2021

Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

This week we speak to FutureBrand Australia CEO Rich Curtis.

Time in current role/time at the company:
Seven years.

How would you describe what the company does?
We create and transform brands so businesses grow, as and when times change.

What do you do day-to-day?
Try and foster the kind of environment that supports transformational ideas.

Define your job in one word:

I got into branding because:
I wanted to use my imagination every day.

What’s the biggest challenge you face in your role?
Keeping an open mind, however many times a situation feels familiar.

What’s the biggest industry-wide challenge you’d like to see tackled?
Gender equality.

Previous industry related companies you have worked at:
Interbrand, Landor Associates, Dentsu Young & Rubicam, Carat.

Who has been a great mentor to you and why?
Nigel Marsh, for his candour.

Words of advice for someone wanting a job like yours?
Say yes!

If I wasn't doing this for a living, I'd be:
Using my imagination for something else.

My mantra is:
If you're not making mistakes, you're not trying hard enough.

My favourite advert is:
Nike ads in the 80s and 90s, for their relentless attitude.

Music and TV streaming habits. What do you subscribe to?
I've tried pretty much every music subscription service but that 'new album' feeling is not quite the same.

Tell us one thing people at work don’t know about you?
My nickname at uni was Rubbish.

In five years' time I'll be:
Doing it all over again.

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