Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
Brittany Daniel: Industry Lead - Health, Wellness & Beauty, Client Growth & Experience at News Australia.
Time in current role:
I’ve been in my current role for one year, and with News Australia for three years total. Prior to this role, I was a Solutions Director, working across Independent Agencies NSW.
How would you describe what the company does?
As the nation’s leading news and information publisher, we tell the stories that matter to over 17 million Australians every month. Our brands inform, inspire and delight across the day covering news, lifestyle, health, entertainment, finance, sport & more.
What do you do day to day?
I work across the business and the market to shape how News shows up in Health & Wellness and Beauty. My key focus is understanding the industry landscape and category challenges, in order to build bespoke solutions and campaigns for clients that meet those needs.
Define your job in one word:
Connector (because I connect industry insights, client needs, and creative solutions to deliver meaningful outcomes).
I got into my industry because:
I grew up in New Zealand, where I first discovered my love for marketing, media and beauty during high school internships at both a PR agency and L’Oréal NZ. That experience inspired me to study communications at university, and soon after graduating I landed my first full-time role at a privately owned magazine company. In 2019, I moved to Sydney, where my career has since spanned content marketing, PR and now media publishing — always anchored in the category I’m most passionate about: health, wellness and beauty.
What’s the biggest challenge you face in your role?
The biggest challenge is the pace of change. The health, wellness and beauty industry is evolving faster than ever — from new tech and product innovations to the way social platforms and creators are reshaping influence. Staying ahead means constantly adapting, identifying the trends that truly matter, and finding creative ways to help brands stand out.
What’s the biggest challenge you are seeing in your industry?
In today’s health, wellness & beauty landscape, Australians aren’t short on information—they’re overwhelmed by it. With a constant stream of new shortcuts, supplements, and trends, healthy living has become more confusing than empowering. As brands compete for attention on fast, noisy platforms, audiences are tuning out—fatigued, sceptical, and increasingly hard to reach.
That’s why our approach at News Australia is grounded in simplicity, credibility, and outcomes. We build solutions that cut through the clutter with clear, trusted, and contextually relevant messaging—designed to help Australians feel better, think better, and live better.
Who has been a great mentor to you and why?
I’ve been fortunate to have many great mentors throughout my career. Nathan Livingston, who was previously Head of Strategy & Solutions at News (now at Cartology) taught me to push boundaries, think differently, and always bring creativity to the forefront. Renee Sycamore, General Manager of Client Growth & Experience at News is an incredible leader, showing me the value of challenging ideas and leading with confidence. And on a personal note, my parents have been lifelong mentors — both in leadership roles themselves, instilling in me the importance of drive, resilience, and a strong work ethic.
Words of advice for someone wanting a job like yours?
Soak up every opportunity to learn and experience the industry — whether it’s an internship, conference, mentorship program or networking event. Each one helps expand your perspective. Bring a can-do attitude and focus on building strong relationships both inside and outside the business. And don’t be afraid to think differently or add creativity to what you do — that’s often where the magic happens.
If I wasn’t doing this for a living, I'd be:
I nearly studied law at uni, so in another life I might have loved being a lawyer — or, for something completely different, travelling the world as a travel or food content creator, which sounds a lot more fun!
My philosophy is:
I believe in collaboration - understanding people and working together to create solutions that add real value, whether that’s to consumers’ lives, our clients’ goals, or society as a whole. In my industry, I believe success is delivering campaigns that support Australians to feel better, think better and live better. A recent example is the editorially led ‘Think Again’ campaign, which launched across news.com.au and The Australian. This important initiative was designed to challenge misconceptions about dementia, encourage earlier action, and reduce stigma.
My favourite advert / campaign is:
A campaign I’m really proud to have worked on is ‘Join the Flip Side’ - a campaign to launch the Samsung Galaxy Z Series through a bold, content-led collaboration with Vogue Australia. By partnering with Vogue Australia, Samsung reframed its foldable handset as a fashion accessory, creating a world-first bespoke 52-page ‘Miz Vogue’ magazine tailored to Gen Z audiences. The product was seamlessly woven into fashion, beauty and lifestyle content across print, digital, social and experiential — resulting in an immersive, culturally relevant brand experience.
Tell us one thing people at work don’t know about you?
Reality TV is my guilty pleasure - from Real Housewives to 90 Day Fiancé and Love is Blind, I can’t help but get hooked on the drama!
Music and TV streaming habits:
Along with reality TV, I've been loving the latest documentaries on Netflix—it’s always fascinating to deep dive into a new topic and learn something new. I’ve also been exploring Tubi, especially their nostalgic movies and TV shows (hello, The Simple Life). On the music front, R&B is my go-to, but I also enjoy keeping up with the latest chart-toppers—and I can’t wait to listen to Taylor Swift’s new album when it drops.
In five years time I'll be:
In five years’ time, I hope to still be doing what I love, which is leading with creativity and innovation while delivering meaningful campaigns for brands. I would also like to take on new leadership opportunities and continue to support the next generation of talent. Beyond work, I would like to travel more (Japan is next on the list) and create plenty of new memories with friends and family.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.