Index Exchange hires first chief marketing officer and chief customer officer

Paige Murphy
By Paige Murphy | 8 October 2020
Jessica Breslav and Lori Goode

Global independent ad exchange Index Exchange has hired Lori Goode as chief marketing officer and Jessica Breslav as chief customer officer.

Both global roles are newly created for the company as it seeks to strengthen its leadership team.

Index is also promoting Will Doherty from executive vice president, marketplace development to chief of marketplace development, further bolstering the company’s C-suite.

"Our industry has evolved dramatically over the last several years, and we at Index have strived to drive more efficiency in the programmatic landscape and create more people-based solutions to better serve our customers," says Index Exchange president and CEO Andrew Casale.

"Lori and Jessica, both established and experienced professionals in their own rights, will be instrumental to our partners’ success as we collectively work towards our mission to democratize digital advertising across the globe."

Goode was most recently at Amazon Advertising, where she spent five years as its global head of marketing and training.

A seasoned marketing executive, Goode brings more than 15 years of experience in the digital advertising space, including marketing leadership roles at Facebook and Microsoft.

She will be based out of Index’s New York City office.

"Index has consistently built solutions that support publishers, advertisers, and ultimately consumers — allowing publishers to thrive while delivering efficient, quality inventory for brands," says Goode.

"I could not be more excited to join a team so committed to driving business growth for publishers and marketers alike, and I look forward to helping propel the brand forward as Index moves into this next phase of growth."

Breslav comes from Criteo, where she most recently served as executive managing director for the Americas.

She has experience driving client success while seeing the company through hyper-growth and an IPO.

Breslav will be based out of Index’s Boston office, the company’s newest location which opened earlier this year.

"Index’s status as a leader in the global programmatic ecosystem is reflective of its commitment to running one of the cleanest and most efficient ad exchanges in the space," says Breslav.

"I am proud to join a team that has continued to show a strong and sustainable approach to driving growth, and I look forward to helping Index double down on that commitment."

Doherty, Goode, and Breslav report to Casale and assumed their current roles in September.

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