(l-r) Freddy Chanut, Selina Murray and Paul Hewett.
Independent digital marketing agency In Marketing We Trust has promoted Selina Murray to chief operating officer and appointed three to an inaugural advisory team.
Murray's newly created role oversees global delivery, client services, forecasting and revenue operations.
With five years at the agency, Murray has been instrumental in scaling internal operations to meet growing client demand across Australia and Asia-Pacific.
Founder Freddy Chanut has transitioned to executive chair, where he will lead board-level strategy and accelerate the agency's international presence across Europe, North America and Southeast Asia.
CEO Paul Hewett will take on a more external-facing role, deepening engagement with clients, global partners and industry bodies.
"This is a pivotal moment for the whole industry and we've been hard at work reshaping our business to help clients make the most of the transformation happening around them," said Hewett.
"This new management structure gives us the leadership depth and operational clarity to keep moving at pace, but with intent, and to build on the significant growth we've already achieved.
“These changes are about setting our highly able team up to build for what's next and doing it in a way that's sustainable, focused and ambitious."
Andrei Inso has also been promoted to revenue operations manager, reporting to Murray. He is responsible for forecasting, proposal scoping, margin modelling and resource planning.
The advisory board includes Andrew Baxter, former CEO of Publicis and Ogilvy and founder of 24 Hour Business Plan; Monique Harris, CEO of Convo Media; and Damion Brown, founder of Data Runs Deep and former managing director of Jellyfish ANZ.
"Bringing Billy, Monique and Damion onto our inaugural advisory board is both an honour and a strategic necessity," said Hewett.
"These are visionaries who've worked at the top-tier of our industry - and their confidence in us matters. They will actively pressure-test our growth decisions, challenge our assumptions and ensure we don't outgrow our purpose as we build in scale."
In Marketing We Trust has 84 staff across Australia, Singapore, Europe and North America.
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