The In-House Agency Council (IHAC) is opening entries for the IHAC Awards 2026 celebrating the best in in-house and hybrid creativity across Australia and New Zealand.
Now in its fourth year, the 2026 program introduces three new categories - Best Use of AI, Best Use of Media and Leader of the Year.
“We know the calibre of work being delivered inside brands is world-class and these awards give us the chance to shine a spotlight on them,” said IHAC head Abby Blackmore.
“Whether you’re a team of two or a full in-house agency, if you’ve done brilliant work this year, it’s time to show it off.
“We welcome entries from across the entire in-house and hybrid community, whether you’re an IHAC member or not.
“These awards are here to champion the brilliant minds, ideas and execution shaping brands from the inside.”
78% of marketers in Australia are already working within an in-house or hybrid model and many more shifting that way, according to IHAC.
In 2025, 24 brands entered the program.
Past winners include Youi, Movember, Asahi Beverages, MYOB and Optus.
IHAC is also seeking sponsors for the 2026 program.
To enter the IHAC Awards 2026 or explore sponsorship opportunities, visit IHAC’s website.
“The in-house model is evolving rapidly, and the standard of work coming out of these teams is nothing short of phenomenal,” said –lution CEO and IHAC executive chairman, Chris Maxwell.
“We're seeing campaigns that are not only creatively ambitious but also strategically sharp and business-driving.
“These new categories are a reflection of where the industry is headed and a reminder that some of the most exciting work in our sector is happening inside brands themselves.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.