promotes Helena Barroso Zarco to director, customer success and sales ANZ

By AdNews | 17 April 2024
Helena Barroso Zarco.

Partnership management platform has aligned its ANZ sales and customer success teams, promoting Helena Barroso Zarco to director, customer success and sales ANZ.

Barroso Zarco is an experienced affiliate marketing professionals, having spent more than a decade leading partnership programmes for brands including eBay and Swarovski.

She joined in 2021 and was most recently customer success director, ANZ and SEA. APAC managing director Adam Furness said a successful partnership program requires ongoing expert guidance and management so it makes sense to align sales and customer success from the outset of any deal.

“Building long-term relationships with our customers is key to winning, retaining, and growing revenue. Consequently, we obsess over our customers’ success knowing that in powering their business growth, we power our own," said Furness.

"By aligning our sales and customer success teams in ANZ under Helena, we’ll be able to work more closely together to ensure continuous growth for the brands, agencies and publishers that we serve.”

Two new Melbourne-based hires will expand Helena’s newly combined team. Simone Lawson joins as a customer success manager after five years at student loyalty network, Student Beans (now Pion) and Jess Taylor joins as enterprise account executive.

Taylor spent more than six years working in the technology and loyalty space, most recently as partnerships manager at Wink, a customer acquisition and retention specialist agency.

Barroso Zarco said the platform's customers are its true north, with their experience at the centre of's thinking.

"Uniting the sales and customer success teams sets a new standard for how we drive excellence and innovation throughout our customers’ partnership journey," she said.

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