Partnership management platform impact.com has made around 3% or 40 staff redundant globally, following a "cost reduction" exercise, AdNews reveals.
Sales and marketing roles were largely impacted including Peter Bray, regional vice president of sales ANZ at impact.com, who was one of the company's first hires in 2018 and initially started as an account director.
"My time at impact.com comes to an end as part of a cost reduction exercise" Bray said on LinkedIn.
One other APAC role has been affected, an account manager in Indonesia, the remaining cuts have affected leaders across Europe.
Specifically one of the first hires on the EMEA marketing team Fanni Tihanyi, regional marketing director at impact.com Germany, announced her role had been made redundant on LinkedIn.
"Not quite the start to 2024 I imagined. I am not going to sugarcoat it, it’s pretty devastating," Tihanyi said.
"I’ve put my heart and soul into my work and all the roles I’ve held at impact.com over the course of the last 3 years. I am incredibly proud of everything we've accomplished, I was one of the first hires in the Berlin office, we’ve built the DACH region from scratch, by that I mean we actually went into market (not just the usual GTM bullsh**t), navigated uncharted territories, built a team, set new processes and started to scale."
The past two years have seen mass layoffs at tech companies which executives have justified by a pandemic hiring binge with high inflation and weak consumer demand.
And despite tech companies largely returning to pre-pandemic levels in 2024, jobs are continuing to be impacted as the sector continues to brave the role-on effects.
An industry insider told AdNews “there's more cuts coming" across advertising and marketing technology companies.
Impact.com had around 1200 staff globally with 100 in APAC.
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