Impact adds Westpac as a new client

Paige Murphy
By Paige Murphy | 1 June 2020

Partnership automation company Impact has added just over 115 new customer wins in Q1 of 2020, rounding out its total client roster to more than 1,100 worldwide.

New additions in the APAC region include Westpac, Baymate China and GearBest.

In March, Impact also announced the appointment of Michael Head to a newly formed role, chief partnerships officer, as well as the appointment of Rob Perdue, former chief operating officer and board member of The Trade Desk, to Impact’s board of directors.

Head’s role will focus on activating and growing client referral partnerships, as well as company channel partnerships.

“Following the addition of more than 490 new client wins in 2019, this is a strong start to 2020, especially as companies re-evaluate what channels are best serving their needs in this current climate to reach their target market in the most cost-effective and authentic way,” Impact CEO David Yovanno says.

“Impact’s recent growth underscores the value in partnerships and what companies can attain in not only building trust with people through partners, but to also realise how partnerships help their bottom line. We have reached a point where every business today must establish a mature partnership strategy in order to achieve and maintain competitive revenue acquisition.”

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