IMB Building Society has appointed 303Lowe to manage its bundled advertising account following a competitive pitch.
303Lowe will be responsible for IMB’s online and offline creative work as well as its media planning and buying business.
IMB, founded in 1880, is the longest standing Building Society in NSW, serving a member base of over 180,000 and has a branch network throughout Sydney, Illawarra, NSW South Coast, ACT and Melbourne.
Nick Cleaver, chief executive officer at 303Lowe, said: “IMB is a strong local brand which has community and service values at its core.”
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