Laurel Cook. Credit: Imagination
Experience design agency Imagination has appointed Laurel Cook strategy director for its Australian business.
Cook joins from immersive technology platform Curiious, where she spent four years as chief customer officer.
"Communication, when it's done right, is the most powerful catalyst for change a business has,” Cook said.
“That's always been my belief. What drew me to Imagination is that this isn't an agency where strategists brief creatives from a distance.
“Storytellers, designers, content creators, production and strategists work as one team. That's how you deliver strategic insight and measurable business influence alongside executional excellence.”
Cook joins the team under creative director Dan Simon, working alongside Vanessa Tucker and Stephen Van Elst.
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