The Independent Media Agencies of Australia (IMAA) has announced the latest group deals for its members, offering savings on a raft of industry tools and services, from insurance to optimisation.
The industry body has renegotiated many of its long-standing deals, as well as new ones with key industry players, including Axela, Creatalytics, MAARS and UGP.
IMAA members will also continue to benefit from deals secured with Maple Insurance, on a range of products, such as professional indemnity, media and cyber liability, and business travel, alongside the group trade credit insurance deal introduced in 2021, designed to safeguard agencies against bad debts.
This year’s 38 IMAA exclusive group deals include:
- Analytic Edge - real-time marketing analytics solutions
- Audio Net – commercial audio verification
- Axela – streamlining businesses with monday.com solutions
- Canda – IT solutions provider
- Capcha – research and marketing
- Creatalytics – optimise before spending a cent
- Criteo – customer acquisition and retention commerce media platform
- Cuppa – demand masterclasses, expert discussions and unique experiences
- Domo – cloud software
- Dotgap – media agency recruitment
- Flaunt Talent – entry-level recruitment and coaching
- Fonto – research and insights
- Funnel – marketing data intelligence and measurement platform
- GfK – radio ratings measurement
- Guideline SMI – advertising expenditure data
- Holistic Analytics – attribution and marketing mix modelling
- Human Kind Collective – HR consultancy
- Integral Ad Science – ad verification and contextual targeting
- Indeed – recruitment services
- I Am Mentally Fit - proactive and preventative mental health training
- MAARS – recruitment services
- Maple Insurance & Risk – general insurance and risk advisory
- Marquee – material instruction and ad file delivery platform
- Max Dragon – AI and media and entertainment technology
- More Than Data (MTD) – proving media impact with confidence
- Neuroconsulting Australia – research and marketing
- Nielsen – data and research
- On Device Research – independent brand lift measurement
- Prophet – real-time decision intelligence platform providing daily commercial-mix-modelling
- Roy Morgan – research and insights
- Rubii – real-time performance monitoring and reporting visualisation platform
- Shirofune – AI ad management platform
- StackMarks – insights and measurement
- The Right Customer - targeting and acquiring high-value customers
- Uncommonly Good People (UGP) – APAC and offshore digital hiring experts
- Visuo - AI-driven personalised video experiences
- WildJar – call tracking software
Maple insurance and risk director Adam Sulway said independent media agencies are facing more complexity, compliance requirements and challenges that require increased resilience to realise their goals.
“Maple’s exclusive offer for IMAA members, giving them significantly discounted insurance premiums, aims to help indie media agencies meet these challenges with confidence,” Sulway said.
“Each IMAA member that Maple has worked with over the years has greatly benefitted from reduced insurance costs and improved insurance and risk protection – we are proud to be continuing our commitment to the nation’s indie sector.”
IMAA CEO Sam Buchanan, said the group deals program, now in its fourth year, had levelled the playing field for the independent media sector.
“Since 2021, we’ve continued to negotiate exclusive, market-leading deals for our members on critical products and services, all designed to help reduce the running costs of their agencies and allow them to compete more effectively – and it’s working,” Buchanan said.
“The latest phase of our group deals continues our commitment to offering significant value to our members across every aspect of their business.
“Our group deals initiative has been one of our greatest achievements as an organisation and continues to raise the bar of the indie sector nationally.”
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