Credit: IMAA
Independent Media Agencies Australia (IMAA) and Foxtel hosted a workshop for emerging female leaders from independent media agencies in Sydney.
The Communicating with Confidence workshop was held Tuesday at Fox Sports studios, with 25 attendees from independent media agencies across NSW.
IMAA chair and The Media Store chief operating officer Jacquie Alley and IMAA operations manager Bec Coulson hosted the event.
Foxtel leaders Erin Ferreira, general manager of Fox Sports, Caitlin O’Meara, head of strategy, go-to-market at Foxtel Media and Fox Sports host Catherine Cox spoke about communication, influencing others and developing an authentic voice.
Foxtel Media head of Narratv Alexandra Hazlehurst said it was a privilege to open their doors to the talented group of emerging leaders.
“At Foxtel, we have trailblazing women shaping our industry, from on-air experts, to production, to the commercial strategy that makes it all possible.
“There was real value in hearing directly from leaders like Erin, Caitlin and Catherine, who've each navigated such different and inspiring paths in their careers, and the IMAA's Female Leaders of Tomorrow programme is doing brilliant work in creating these opportunities.
“We're grateful for the chance to support and learn from the incredible talent represented in these forums."
Alley said supporting female talent was important to the future of the industry and described the workshop as part of IMAA's investment in its female talent.
“This workshop, and our partnership with Foxtel, is part of our investment in our female talent and their potential,” she said.
“I’d like to thank Foxtel and our panellists Erin, Caitlin and Catherine for their commitment, passion and generosity in encouraging our budding industry talent, and offering their insights on developing a valuable leadership skill - effective communication.”
IMAA's Female Leaders of Tomorrow programme is in its third year and pairs emerging female leaders with experienced marketing leaders for mentoring and professional development. Members of this year's cohort attended the workshop.
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