IMAA adds four to leadership team

By AdNews | 6 February 2024

The Independent Media Agencies of Australia (IMAA) has appointed Jenna Lambert, owner and MD of Media33 (Victoria); Jessica Bray, head of media and product at Audience Precision (NSW), Mike Wilson, chairman of Hatched and Michael Petersen, founder and client strategist at Pivotus (QLD), to its leadership team for 2024.

They join existing IMAA leadership team members The Advertising Room CEO Melissa Roberts, Glide Agency CEO Es Chandra and AFFINITY chief brand officer Angela Smith.

Both Roberts and Smith also join the IMAA’s board of directors, alongside chair Jacquie Alley (The Media Store chief operating officer), Stephen Fagan (Media Republic director), and Phil McDonald (BCM Group MD).

Alley said that 2023 was a ground-breaking year for the IMAA, as it launched several industry-first initiatives, including its IMAA Academy and Female Leaders of Tomorrow mentorship programme.

"The organisation’s extraordinary commitment to the independent media agency sector has seen membership grow to a record 160-plus agencies, along with 45 media owners and five media industry association partners," she says.

"This year is set to be another game-changer for the association, and we are thrilled to have a stellar leadership team at the helm."

“Whilst the IMAA Board of Directors focuses on governance and performance, providing operational support to our lean but mighty employed team, the addition of the Leadership Team is critical to activating the many initiatives we aim to deliver for our members this year.”

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