Simon Gaffney.
Independent marketing consultancy, IMA B2B, has appointed Simon Gaffney as the creative director.
Gaffney will lead the creative direction, helping brands sharpen their messaging, connect with audiences and drive action.
“IMA has been helping B2B brands succeed for over 25 years and that kind of longevity doesn’t happen by accident,” said IMA B2B chief commercial officer Jake Cush.
“It’s about hiring the right people, working hard, thinking big and always finding new ways to solve business problems creatively.
“Simon brings that rare mix of strategy, storytelling and energy that makes great work happen.
“His appointment adds firepower to our creative team and strengthens our commitment to delivering first-class thinking for B2B brands.”
Gaffney’s career includes leadership roles on British Airways, Guinness, MasterCard, Toyota, Qantas, R.M. Williams and the Big Four banks.
He is a Cannes Gold Lion winner and has also received Effie, ADMA and Caples Awards.
His appointment comes following the promotions of Jake Cush, Laura Tesluk and Tamika Savage into leadership roles.
“What drew me to IMA was their belief in the power of creative thinking to drive real business results and the respect they have for the craft of B2B,” Gaffney said.
“This team genuinely cares about the impact their work makes.
“It’s a space where strategy and creativity go hand in hand and I’m excited to help shape what comes next.”
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