The Works, part of Capgemini, has appointed appointed Iggy Rodriguez creative partner, starting November 1.
Rodriguez, an award-winning creative leader, began his career at DDB Australia in Sydney and joins The Works from R/GA California where he was group creative director.
In his new role, Rodriguez will report directly to founder/creative partner Damian Pincus.
Rodriguez will be focusing on the agency’s creative output, leading the creative department with creative director Nathan Bilton and bringing innovative thinking across all the agency clients including Subaru, Aware Super, H&R Block, Goodman Fielder and Masterpet.
Pincus says the appointment is testament to the agency’s future direction.
“Appointing Iggy is a testament to where the agency is heading right now, we have a very exciting future ahead, with an amazing group of clients who are all focused on winning in-market,” says Pincus.
“The timing is great too. As we’ve recently gone public with our new Be Significant brand mission, what better statement of intent than to appoint one of the industry’s finest and boldest creatives around?”
Rodriguez says it’s an exciting time to be joining The Works.
“The backing of Capgemini adds a unique strength to our creative offering to tap into more tech and digital innovation for clients. With some great brands already on the roster, I’m looking forward to diving into the role and creating some amazing work with the team.”
During his career spanning more than 18 years, Rodriguez has been recognised by the industry picking up a plethora of accolades for innovation-led campaigns. Industry nods include three gold and seven silver at Cannes Lions, one gold and six silver at One Show, one gold and four silver at Clio, as well as a D&AD White Pencil nomination.
The Works general manager – people & operations, Jasmine Lansdell, says Rodriguez brings exceptional talent and creative leadership to The Works: “Given the talent market right now, adding an internationally acclaimed creative partner is a great win for the agency.”
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