IGA creative account up for pitch

By Ruby Derrick | 22 February 2024
IGA via The Core Agency

Australian supermarket chain IGA is pitching its creative account, AdNews can reveal. 

Incumbent The Core Agency has held the account since 2019, releasing its first work for the brand in October of that year. 

The brand's most recent work rolled out in March of last year based on findings in a local economic impact report by PriceWaterhouseCoopers, that quantifies the impact the supermarket group has on enabling local communities.

The study found IGA injects $8.2 billion into the Australian economy each year; the equivalent of giving every person on the planet a dollar and still having change. 

The campaign featured real retailers, employees, suppliers, contractors, charities, and customers, who's headcount was included in the statistics in the PwC research.

AdNews has sought comment from IGA and The Core Agency.

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