Danica Paki.
Ideally, the SaaS market research platform, has appointed Danica Paki as head of commercial APAC.
Paki will lead commercial growth across the region, driving platform adoption, building strategic relationships with enterprise brands and agencies, and expanding Ideally’s presence in markets where demand for faster, more accessible research is rising.
She brings more than 15 years of experience spanning commercial strategy, technology, client leadership and business growth.
Most recently, Paki worked as an independent commercial strategy consultant.
Prior to that, she served as New Zealand CEO at ArchiPro, having joined pre-Series A as GM of growth and client experience.
Earlier in her career, she held senior leadership roles including Little Giant/Isobar NZ who went on to be acquired by Dentsu New Zealand.
"Joining Ideally feels like a full-circle moment for me. It brings together my foundations in marketing and strategy, my experience scaling SaaS businesses, and my recent work advising growth-stage companies,” said Paki.
“What drew me in is the platform’s ability to directly influence how businesses make decisions, sharpening how ideas and innovation actually land in the real world.
“At a time when companies are under increasing pressure to move faster and smarter AND with less, that ability to go to market with confidence is incredibly powerful, and I’m excited to help scale that impact.”
Ideally co-founder and CRO Josh Nu'u Steele said the appointment reflects Ideally's growth ambitions.
"Danica is the real deal. She's built and scaled revenue functions inside high-growth tech businesses, she gets what enterprise customers actually need, and she moves fast, which is how we operate at Ideally,” Steele said.
“APAC has been on a roll, and having someone of Danica's calibre leading that charge - I couldn't be more excited about what we're going to build this year."
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