Credit: Treasury Wine Estates.
Ideally has partnered with global luxury wine company, Treasury Wine Estates (TWE), to launch the Treasury Innovation Engine.
“Treasury Innovation Engine is more than a tool, it’s a strategic capability that puts data, insight, and innovation at the centre of every commercial decision,” said Treasury Wine Estates GM marketing, strategy and insights treasury collective, Adele Felsch.
“Our partnership with Ideally ensures this capability will continuously evolve with our business and markets.”
The Treasury Innovation Engine is a living system designed to get smarter over time. It uses real consumer analytics and segmentation to find emerging opportunities, then create and validate ideas directly against them, all in the one platform.
It also connects insights, innovation, and consumer knowledge to create a unified framework for growth across markets.
It will also develop tailored AI tools that deliver actionable insights for different teams, from innovation to marketing.
TWE already delivers 50+ projects across six countries, resulting in 45 innovations, six communications programs, and insights drawn from more than 30,000 consumers and over 280 bespoke discovery queries.
“We’re proud to have launched this initiative with Treasury Wine Estates,” said Ideally strategic client partner, Casey Krudrenko.
“It reflects the kind of cross-industry collaboration that Ideally enables where technology, creativity, and community come together to drive lasting growth.”
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