It's on. Campaign Brief's Michael Lynch has answered AdNews marketing editor Rosie Baker's call for an ice bucket nomination for editor-in-chief Paul McIntyre. Lynch, who was nominated by JWT global chief creative officer Matt Eastwood, added McIntyre to the list yesterday. Stand by. Challenge accepted.
Australia is the second biggest player of the Ice Bucket Challenge after the US. The social campaign has raised more than US$50 million for ALS, or motor neuron disease, in the last three weeks.
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