IBM names new CMO

Sarah Homewood
By Sarah Homewood | 21 January 2016
 
Amanda Johnston-Pell

IBM has named Amanda Johnston-Pell as its CMO for Australia and New Zealand.

Reporting to managing director for IBM Australia and New Zealand, Kerry Purcell, Johnston-Pell will also be a member of the IBM Australia and New Zealand board.

Prior to joining IBM, Johnston-Pell held a number of senior executive positions in North America and corporate advisory roles to Fortune 500 companies. She has also held senior positions at Telstra including executive director, brands and marketing communications group, and executive director sales and marketing at BigPond.

Johnston-Pell will also remain a board director of New York based startup Mosh, which she co-founded in 2013.

“Amanda brings strong cross-industry credentials and a proven record in driving marketing and communications to have a direct impact on business outcomes,” Purcell says. “This will be critical as IBM continues to work with our clients to bring them transformative industry solutions.”

Johnston-Pell adds: “This is a new era of business where speed, agility, innovation and connectedness are essential. IBM’s leadership, innovation and industry knowledge ensures we have the right products, services and expertise to help our clients transform their organisations and industries.”

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