Westpac has appointed Michelle Klein chief growth and marketing officer, AdNews can reveal.
Klein is joining from IAG, where she has served as chief customer and marketing officer for just over two years.
Westpac acting chief executive, consumer, Carolyn McCann confirmed the news.
"We’re pleased to confirm the appointment of Michelle Klein to the role of Chief Growth & Marketing Officer at Westpac," she told AdNews.
"Michelle is a customer-centric, commercial and data-driven leader, with global experience across a range of industries.
"She is the right person to take our growth and marketing agenda forward into the future, building on our proud 208-year history.
"We’re looking forward to Michelle joining Westpac later this year where she will be responsible for supporting our growth ambitions through our brand and marketing initiatives, including for Westpac, St.George, Bank of Melbourne and BankSA."
Klein returned to Australia from the US two years ago after spending almost a decade at Meta where she was vice president, global business and product marketing.
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