IAG appoints a new marketing chief

By AdNews | 17 November 2025
 

Emily Roberts.

General insurance group IAG has appointed Emily Roberts chief customer and marketing officer.

Roberts brings more than 20 years' experience in customer engagement, marketing and commercial strategy gained through senior leadership roles at American Express across consumer, commercial and merchant services.

Most recently she served as vice president and general manager of consumer and commercial services for Australia and New Zealand at American Express.

"I'm excited to join this talented team to lead our customer and marketing strategy," she said.

"Together, we have an incredible opportunity to drive growth and deliver value for our customers, our people and communities across the country."

IAG's main businesses underwrite more than $17 billion of insurance premium per annum under brands including NRMA Insurance, RACV, RACQI, CGU and WFI in Australia, and NZI, State, AMI and Lumley in New Zealand.

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