IAB Australia has opened speaker submissions for MeasureUp 2026, marking the tenth year of Australia's media measurement and marketing effectiveness conference on September 2 in Sydney.
The event will feature the first wave of findings from IAB Australia's Future of Measurement project alongside ten curated sessions selected from submissions.
A new addition for 2026 is smaller "mastermind" workshop formats designed for more interactive discussion of complex measurement challenges.
IAB Australia is seeking evidence-based submissions covering cross-media measurement, AI-driven measurement, modern data infrastructure, the evolution of marketing mix modelling, and emerging channels including commerce media, shoppable ads, connected TV and creator partnerships.
"MeasureUp has always been about raising the standard of measurement in Australia," said Natalie Stanbury, research director at IAB Australia.
"The focus is on practical, evidence-based work that helps the industry make better decisions. We are looking for submissions that move beyond theory and clearly demonstrate how different measurement approaches work together and deliver trusted and comparable measurement across channels."
Submissions are open to brands, agencies, media owners, platforms and researchers, with content required to demonstrate real-world application backed by robust data, validated insights or proven case studies. All content must be original and not previously presented.
Submissions close COB Friday, May 29.
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