Industry group IAB Australia has added 13 new members in the first four months of this year.
They include Adgile Media, AdFixus, Quora, Reddit, Australian Venue Co, StackAdapt, TechMedia, Hype & Dexter, Thanks, Audience Group, FreeWheel, Smartly and Captify.
They join the 175 existing IAB Australia members including Terry White Chemmart, Metcash and Fetch TV who joined late last year.
“One of the IAB’s greatest strengths is the breadth of the industry represented by our members both locally and internationally," said Gai Le Roy, CEO of IAB Australia.
"Together they enable us to grow sustainable and diverse investment in digital advertising in Australia. Everything we do is designed to enable better business for our members by tackling vital challenges, showing what great advertising can do, and looking ahead to help them prepare for the future.”
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