IAB Australia has partnered with Deakin University on a series of co-designed micro-credentials for people with a digital advertising career looking to upskill or those looking to change roles.
The first course, Programmatic Advertising and Trading, will be open for enrolments from 10th October and the course will starts October 31. The second, Ad Operations, will launch in February.
The accredited postgraduate stackable short courses have been designed to address the greatest market needs as identified in the recent IAB Talent Industry Review and will offer 75 hours of self-paced learning that can be completed in as little as six weeks or as long as six months.
Each micro-credential course will provide a mix of theoretical understanding from Deakin University with solid hands-on vocational skills and best practice from the IAB.
Gai Le Roy, CEO of IAB Australia said: “It is no secret that the digital advertising industry has a current talent shortage as well as an ongoing need to train people for a market that is experiencing rapid growth and constantly evolving.
"Having university level courses that provide a strong understanding of the principles of digital advertising and marketing together with the latest industry skills will ensure that our talent pool grows and deepens its capabilities.
"We see these qualifications as becoming embedded in the hiring and promotion processes of media and ad tech organisations.”
Wendy Palmer, director, Global Studio, Stackable Learning Project, of Deakin University said: “Disruption across many sectors such as digital advertising has brought about the need for quality learning that is flexible and affordable and delivers the skills for current roles as well as gaining credit towards longer-term career and study goals.”
The Ad Operations micro-credential course is targeted at publishers, media owners and businesses that sell digital media managed by ad operations teams through campaign managers, ad operations execs and programmatic specialists.
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