Hyland wins Silversea Cruises media and creative

Arvind Hickman
By Arvind Hickman | 21 November 2016

Hyland Media has added three clients across its media and content divisions, which brings total new billings up to $10 million this year.

Hyland will provide media strategy, planning, buying and creative for Silversea Cruises after winning a four-way pitch that included Ikon, Paykel and Frontier. Silversea Cruises offer upmarket cruising holiday and adventure packages.

Citrix B2B Go to Meetings, a video conferencing service, handed Hyland digital media planning and buying, including transparent programmatic buying to Hyland after a pitch involving Ikon and Carat's B2B unit.

Flynn Health, a vitamin and supplements pharma, reviewed creative agencies before selecting Hyland to provide comms strategy, website, creative and media planning and buying.

“It has been an outstanding year for Hyland following on from winning P&G Speciality Group brands that were purchased by COTY,” Hyland fouder and principal Virgina Hyland says.

“From building client ecommerce website platforms, creating of messages that resonate with their customer both above the line and programmatically, to looking at how the customer acts when in the purchasing frame of mind.”

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