Communications agency History Will Be Kind (HWBK) has teamed up with French automotive brand PEUGEOT Australia to support the launch of its first local ambassador, in line with the release of the PEUGEOT E-2008 SUV, the brand’s first fully electric SUV passenger vehicle to launch in the Australian market.
HWBK worked alongside PEUGEOT’s Australian team to identify an authentic ambassador that will help build brand awareness, engage the next generation of fans and drive the brand’s electrification narrative across channels, creating a 12-month partnership with author and TV presenter, Sarah Davidson.
Named as the brand’s first official ambassador in Australia, Davidson said she is proud to be partnering with PEUGEOT.
"They are truly at the forefront of innovation and alluring design, providing Australians a premium offering in the electric vehicle space. I’m honoured to be a part of their electrification journey and legacy," she said.
Kate Gillis, managing director PEUGEOT Australia, said the introduction of the PEUGEOT E-2008 SUV is the next step in the brand’s local electrification journey, with a stellar line up of electrified vehicles arriving in 2024 and beyond.
“The HWBK team provided elevated creative thinking that surpasses tactical influencer engagement, working collaboratively with the PEUGEOT Australia team to help identify and foster a truly authentic partnership with our first Australian ambassador, Sarah Davidson," said Gillis.
“This is a crucial part of our strategy to elevate our share of voice on social media platforms as we amplify PEUGEOT's rapid electrification journey in Australia."
This follows the relaunch of HWBK’s influencer marketing offering, History Makers, headed up by Simone Bevan, director of integration.
Bevan said announcing this project with PEUGEOT, alongside launching its refreshed, customer-centric influencer marketing approach, represents a key milestone.
"We’re delighted to be supporting the team at PEUGEOT to grow the brand and its digital footprint, while helping recruit the next wave of loyal customers,” she said.
HWBK is part of the Deepend Group, an independent, digital communications and innovation consultancy group. The portfolio includes Deepend (Digital), How To Impact (Innovation) and History Will Be Kind (Communications).
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