This week's episode of RMIT's student-run advertising talk show, Hungry Talks, looked at the importance of social media in advertising campaigns, and how brands are elevating TikTok content and harnessing the power of the people (aka virality) to succeed.
Joining the studio was Jes Harris, lead producer at Jacky Winter Group, Rachael Webb, head of commercial at Data Sauce and Sticki, Theresa Nguyen, recent grad and ReflexGroup account manager, and content creator, Samantha Andrew.
The Virality episode also featured an interview with Felix Barnett, 2021 Split Second Winner, creative at The Bundy Agency, and committee member of Youngbloods. Jackson Sharpe, Holly Dalgleish and Max Mathieson joined the couch for the live student panel.
The finale episode of Hungry Talks 2023 is set to air from 8pm on Wednesday, October 4 on YouTube.
Guests include Rainbow History Class and Transathletica content creator from Snack Drawer, Rudy Rigg, as well as head of creative & production, Alexandra Longbottom, and executive creative director, Boyd Hicklin, from The Gemba Group.
There'll be a live band, and three representatives from the 2023 Pitch Night team.
Book to join the studio audience here.
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