Hungry Jack’s takes a stand against chip-stealing seagulls

Lindsay Bennett
By Lindsay Bennett | 13 July 2016

Ever wanted to buy chips at the beach but didn’t want to deal with the hassle of seagulls swarming your potato treats? Fast food giant Hungry Jack's has offered a novel solution – holographic packaging that apparently scares seagulls away.

To celebrate the release of its new thicker chip, the food retailer has (allegedly) worked with bird enthusiasts to create a protective coat of arms to ward seagulls off your tucker.

The new packaging works by reflecting the sun to create an optical distraction, detering the winged scavengers in a harmless manner.

And here's how it works:

“We want our customers to be able to peacefully enjoy our delicious new thick cut chips so we’ve brought to market a quick service restaurant first to solve this problem," Hungry Jack’s chief marketing officer Scott Baird says.

As part of the launch, Hungry Jack’s will deck out its Bondi store with large gull-scaring panels in one of Australia’s seagull hotspots.

Hungry Jack's says it can't guarantee adventurous gulls won't put their feathers on the line for a chip run, but AdNews suspects the novelty will be as amusing to chip lovers as it is to the birds.

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