Independent brand and design agency Hulsbosch has unveiled a refreshed identity for streaming platform Stan.
Stan, as it marks its 10th anniversary, engaged Hulsbosch to modernise its brand while staying true to its roots, optimising for digital-first applications, reasserting leadership and ensuring consistency across its growing portfolio including Stan Originals and Stan Sport.
"Our approach was to evolve rather than reinvent, ensuring that Stan’s brand identity continues to resonate with audiences while meeting the demands of today’s digital landscape," said Marcel Wijnen, creative director at Hulsbosch.
"By refining its core equities and introducing new dynamic elements, we have reinforced Stan’s position as a modern and innovative entertainment platform."
Stan’s name remains central to the refreshed identity, with the logo’s full stop reinforced to underscore its position as Australia’s definitive entertainment and sport platform. The brand’s signature blue also continues as a dominant visual cue.
Hulsbosch further energised the brand with the introduction of the ‘Dynamic Dot’ - a flexible graphic device that adds movement and signals progress. The supporting design system has been enhanced with adaptable templates, enabling the Stan creative team to deliver high-impact communications across all touchpoints.
The updated brand architecture provides a cohesive framework that integrates the platform’s various product propositions while ensuring clarity and differentiation.
"Stan is at the forefront of entertainment in Australia, and this refresh ensures our brand remains as bold and distinctive as the content we deliver," said Dan Taylor, executive director at Stan.
"Hulsbosch has helped us evolve our visual identity while preserving what makes Stan unique, providing a modern, flexible design system that allows us to connect with audiences across every platform."
Hulsbosch client strategy director Carolyn Pitt said a brand refresh is not just about aesthetics.
"It’s about strengthening a brand’s ability to communicate effectively and stand out in a competitive market," she said.
"With this work, Stan has a refined, future-fit identity that supports its ambition for continued leadership in the streaming space."
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