Credit: Taronga Conservation Society
Hulsbosch has created the brand identity for a Taronga Conservation Society rewilding project that will restore more than 3,000 hectares of cleared farmland in northern New South Wales.
Taronga last month acquired 3,050 hectares of former grazing land in the Nandewar Range near Bingara.
The site will be restored over the next decade, with plans to rebuild wildlife corridors and re-establish native species including koalas, platypus, spotted quolls and endangered woodland birds.
Hulsbosch, which has worked with Taronga for 15 years, was engaged to develop the logo and visual identity for the initiative.
The system includes a logo referencing habitat reconnection, a natural colour palette drawn from soil, vegetation and waterways, and a flexible graphic device designed to be used across communications.
“This initiative represents a once-in-a-generation opportunity to restore nature at scale,” said Hulsbosch creative director Marcel Wijnen.
“Our challenge was to create an identity worthy of its ambition, one that captures the beauty, fragility and resilience of Australia’s native ecosystems while communicating Taronga’s leadership in conservation.
“This is not just a visual system, it’s a story of regeneration.”
The identity will be rolled out across digital communications, community engagement, donor materials, environmental reporting and future onsite signage.
“Restoring this land is an investment in Australia’s ecological future,” said Taronga Conservation Society chief executive Cameron Kerr.
“Hulsbosch has helped us articulate the spirit and purpose of this initiative.
“The new identity reflects not only the environmental importance of this project but the hope it offers for generations to come.”
The project marks a major expansion of Taronga’s conservation work and includes plans to plant up to one million trees and restore Box-Gum Woodland ecosystems.
The site will also support scientific research, habitat monitoring and partnerships with environmental organisations and Indigenous communities.
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