Huge appeal: Fox Cricket promises to hit brands for six

By AdNews | Sponsored
Gill and Warne

Fox Sports invites fans and advertisers alike to make themselves comfortable in the new home of cricket.

Head of Fox Sports, Peter Campbell, says Fox Cricket “will be like nothing fans have experienced before,” promising an “unmissable” summer - both for fans and brands that want to reach millions of Australian cricket followers.


Running 24/7 from launch, Fox Cricket is offering highly integrated partnerships across every facet of live action and analysis. Across the dedicated channel, app and social media, Fox Sports’ broadcast and digital streaming rights will bring cricket to fans wherever they are, however they want to watch.

Big hitters

Seasonal partnership entitlements will provide highly sought after integration and exclusivity for brands to engage live audiences across all demographics.

Meanwhile, the network will leverage technology and innovation to put advertisers at the heart of the in-game anatomy, aligning brands with the biggest names in cricket.

The unrivalled talent roster includes: Adam Gilchrist; Shane Warne; Isa Guha; Mike Hussey; Mel Jones; Brendon Julian; Michael Vaughan; Allan Border; Brett Lee; Kerry O’Keefe and Mark Waugh, with the Fox Sports network combining tech and talent to deliver new opportunities to embed brands within cutting edge in-match and post match analysis.

Hot spots

Outside of game time, a 24/7 channel means cricket never sleeps, providing round the clock opportunities for fan engagement across all of Fox Sports’ non Australian team live cricket content. From a network that has pioneered the delivery of highly successful dedicated sports channels Fox League and Fox Footy, the credentials and experience of the team will deliver another show stopping channel for fans and brands.

Aligned with Foxtel’s data and audience targeting capabilities, Fox Cricket will enable brands to engage both broad and niche audience segments across the spectrum of cricket fans - from teens and young families, through thirty-something enthusiasts, to the master tacticians of the older generation.


“With India, South Africa, Sri Lanka and New Zealand all visiting Australia plus all the Big Bash League and Women’s Big Bash League action, it’s set to be an unmissable summer of cricket, and Fox Crickethas it all for fans and advertisers,” adds head of Fox Sports Peter Campbell. “All the big events live, complemented with week-long coverage on the new home of cricket.”

MCN’s National Sports sales director, Martin Medcraf, seconds Campbell’s view. “Fox Sports has created an incredible house of brands and this new addition to the lineup will provide partners and sponsors with the opportunity to weave their message into the very fabric of Fox Cricket. Taking integration to a new level, brands can join every ball of the action from Australia’s tour of Pakistan in September, right through to the Cricket World Cup in June.”

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