Dentsu Aegis' full service agency Huckleberry has scooped the media and digital business for muesli and snack bar brand Carman's, following a pitch.
The agency has also appointed Stephen Marovitch to the newly-created role of business development director. He joins Huckleberry from Wilson Everard Advertising.
Sue Scott, marketing manager at Carman's Kitchen, said: “Much of Carman's growth has come from word of mouth around the delicious product range. As our business matures, we have sought Huckleberry to assist us in adding strategic media support to our marketing mix.”
Melissa Roberts, managing director at Huckleberry, added: “Carman's is an iconic Aussie brand and we really relate to its entrepreneurial spirit and innovative attitude. We look forward to developing some great media solutions for them.”
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