HSBC begins global media review

Arvind Hickman
By Arvind Hickman | 24 January 2018
HSBC's offices in North Sydney.

HSBC has launched a review of its A$500 million media account.

The British banking giant uses GroupM's Mindshare for media buying and planning across the world, including in Australia. AdNews understands the review may not include all parts of the Australian business and is seeking further clarification from the bank.

The GroupM media agency last retained the account in 2013 and has handled HSBC's media since 2004.

In a statement released to UK trade title Campaign, HSBC said: “As part of our commitment to the ongoing development of HSBC’s media and marketing arrangements, we periodically evaluate all marketing service suppliers to ensure we maintain the best working relationships to support our strategic goals.”

HSBC uses WPP's J. Walter Thompson and Publicis Media's Saatchi & Saatchi for creative.

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