Howatson+White wins Belong creative account, OMD retains media

Paige Murphy
By Paige Murphy | 21 June 2021

Independent agency Howatson+White has been awarded the creative account for Telstra's low-cost telco Belong, while OMD has retained the media account for the brand.

Howatson+White's remit will include strategy, planning, creative and CRM. This is the agency's second confirmed account since officially opening its doors in March.

The creative account for Belong was previously held by Clemenger Group which will still work with the brand on PR and retail activations.

Incumbent OMD will continue to handle media for Belong. The account is reported to be worth $30 million.

OMD also holds the master media account for Telstra.

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