ABN.
Howatson+Company has been named creative agency of record for ABN Group, working across its Boutique Homes and Homebuyers Centre brands.
Since launching in 1978, ABN Group has expanded from a single home building company into a market leader comprising 17 companies that provide a wide range of services, including new home design and construction, commercial construction, land development, mortgage broking, custom kitchen design and specialist construction services.
"We're delighted to partner with Howatson+Company after a robust shortlist and tender process," said ABN Group general manager marketing Astrid Kelaher.
"From the first meeting it was clear that our values aligned, being privately and Australian-owned, and fostering innovation and an entrepreneurial culture, to sharing the aspiration of delivering the best in our respective fields."
Kelaher said Howatson+Company shares the company's huge ambition for the future of its residential and consumer-led lifestyle brands.
"They're the final piece in the ABN Group's agency village and we can't wait to work with one of the most exciting independent creative agencies to deliver strategic and out-of-category thinking," she said.
Howatson+Company managing director Andrew Drougas said ABN Group covers the whole spectrum of the market with its Boutique Homes and Homebuyers Centre brands, helping Australians realise the dream of owning their own home.
"We're delighted to bring some freshness and creativity to their storied history," he said.
The appointment is effective immediately.
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