Howatson+Company has been appointed creative agency of record for Dulux Australia, adding to a suite of the brand’s accounts already serviced by the agency.
The full-service independent agency’s remit spans strategy, creative and production.
The appointment builds on Howatson+Company's existing partnership with DuluxGroup, including work for Selleys, Yates and Seasol International.
Antoinette Tyrrell, marketing director at DuluxGroup, said the agency's strategic and creative capability had helped the business deliver on its goals.
"Having worked closely with the team at Howatson+Company across our group flagship brands, we've seen first-hand the impact of their strategic and creative capability to help us deliver business goals," Tyrrell said.
"We're looking forward to seeing them raise the bar even higher to help us build the next chapter of Dulux."
Renée Hyde, group managing director at Howatson+Company, said the appointment was a milestone for the agency.
"Dulux is one of Australia's most loved and iconic brands, and this is a wonderful next step in the partnership we have with DuluxGroup," Hyde said.
"To partner with them is a milestone for the agency, with many of us having a personal connection to the brand – we can't wait to get started."
The appointment is effective immediately.
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