Howatson+Co leads in Linkedin’s Top Startups in Australia 

By AdNews | 15 October 2025
 

LinkedIn has unveiled its 2025 Top Startups Australia list, with independent Howatson+Co third and the only advertising agency to be ranked.  

More than 60% of this year’s startups are new to the list, with Relevance AI taking the number one spot and Heidi Health following. 

“Australia’s startup landscape is thriving and this year’s Top Startups list from LinkedIn reflects how innovation, especially in AI and healthtech, is creating exciting new career opportunities,” said LinkedIn Australia career expert Brendan Wong. 

“For Aussie professionals looking to break into these high-growth companies, this list offers valuable insight into where the future of work is heading." 

The Top Startups list is based on data of more than 1.2 billion LinkedIn members globally across four core areas: employee growth, jobseeker interest, member engagement within the company and its employees, and how well these startups have attracted talent from the flagship LinkedIn Top Companies list.  

To be eligible, companies must be headquartered in Australia, be fully independent and privately held, have 30 or more full-time employees and be five years old or younger.

 LinkedIn - Top Startups supplied oct 2025

 

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