Healthy Heads in Trucks & Sheds.
Truck drivers across Australia will receive wellbeing support in a new campaign by Healthy Heads in Trucks & Sheds via Keep Left.
The How Ya Travellin’?’ podcast will hijack radio airwaves over the next six weeks replacing ad breaks with tailored, time-based wellbeing advice and stories.
It will be delivered direct to truck drivers on some of Australia's most isolated routes including the Eyre Highway, Great Northern, Hume Highway and Stuart Highway.
Healthy Heads in Trucks & Sheds CEO Naomi Frauenfelder said that they often hear from truck drivers that something small can spiral into something overwhelming after going uninterrupted for ten hours.
“This campaign is designed to break into those moments with simple, timely reminders that support is out there - and that even on the most remote roads, they’re not alone,” Frauenfelder said.
The campaign uses geo-targeting technology across the ARN Network to broadcast dynamic audio content.
Twenty geo-targeted pins have been dropped along more than 9,000 kilometres of isolated road in regional and remote areas of Australia.
It uses content pulled from the new How Ya Travellin’? podcast hosted by actor, comedian and truck enthusiast Shane Jacobson.
Blair Kimber, Executive Creative Director at Keep Left, said that Shane Jacobson’s involvement in the campaign was a huge win.
“Shane is the real deal. He’s got a truck and semi-trailer license and owns six trucks of his own,” Kimber said.
“The final result has benefited hugely from his connection to the issue and his genuine care for the wellbeing of truck drivers.
“With Shane’s support and the strength of the whole transport, warehousing, and logistics sectors behind us we’re hoping How Ya Travellin’? sparks real change from the ground up.”
Keep Left CEO, Caroline Catterall, said the podcast format wasn’t chosen by chance.
“Research shows half of all truck drivers and warehouse workers regularly listen to digital radio and podcasts as a way to manage their mental health and feel less isolated,” Catterall said.
How Ya Travellin’? delivers advice ranging from fuelling up with quality food in the morning, having a stretch in the afternoon or winding down for sleep in the evening.
More than half a million people work in trucking, warehousing and logistics in Australia. But the industry ranks last out of 19 sectors for mental health with drivers spending long, isolated shifts away from family, friends and support.
Keep Left Strategy Director, Laura Agricola, said that this campaign leans into the power of mates and mental resets.
“More breaks for the brain. More check-ins from people who get it,” Agricola said.
“We’re actively combatting the mental rumination that tends to occur when alone on the road, and that’s a known precursor to mental health decline.”
How Ya Travellin’? will be rolled out via an integrated campaign across the ARN Network, OOH! Media, JCD, QMS and Australian Truck Radio.
The How Ya Travellin’? podcast is now available to stream on:
- Apple Podcasts HERE
- Amazon Music HERE
- Spotify HERE
- iHeart Radio HERE
- The Healthy Heads App on Apple and Android
CREDITS
Client: Healthy Heads in Trucks & Sheds
Chief Executive Officer: Naomi Frauenfelder
Director of Industry Relations and Program Management: Melissa Weller
Communications & Marketing Coordinator: Jordan McSweeney
Creative and PR: Keep Left
CEO: Caroline Catterall
Managing Partner, Creative & Content: Johanna Murray
Executive Creative Director: Blair Kimber
Head of Copy: Joe Winter
Senior Copywriter: Ruby Gill
Junior Art Director: Tyler Cicerale
Production Lead: Ant Dinham
Strategy Director: Laura Agricola
Strategist: Harris Galloway
Strategist: Zach Edwards
Client Partner: Jessica Williams
Senior Account Manager: Annabelle Sheridan
Director of Public Relations: Tim Lele
Account Director – PR: Ryan O’Leary
Senior Account Executive – PR: Lucy Roff
Director of Digital & Planning: Larissa Thorne
Graphic Designer: Hannah Palmer
Content Executive: Giselle Lansell
Production Studio: Australia Post
Studio Manager: David Almon
Media
Woolworth/Carat
General Manager, Group Media and Media Planning: Nicole Smart
Chief Investment Officer: Georga Payne
Group Investment & Client Partner: Ewelina Jones
Senior Investment Executive, Team Supermarkets: Anthony Mirzoian
ARN Network
Senior Account Director; Susan Dickens
Group Business Director: Ashley Lush
oOh! Media
Business Manager: Madeleine Monro
JC DECAUX
Group Sales Manager: Alec Mowat
VMO
Group Sales Manager: Sean Davies
Account Executive: Meg Fitzallen-Peck
QMS
Group Business Director: Dan Tray
Account Manager Max Hope
Research Agency: The Research Department
Founder & Department Head: Joel Vermaas
Founder & Department Head: Matthew Sandwell
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