How the Archibald portrait prize became digital street art

Chris Pash
By Chris Pash | 10 June 2021
Portrait of Guy Warren at 100.

The Archibald Prize 100th portrait winner has become street art. 

JCDecaux is displaying the 2021 Archibald Prize-winning artwork across its digital street furniture network in Sydney. 

Selected panels across the city have been transformed into gold gilded artwork frames, featuring scrolling images of Archibald Prize portraits from across the decades.

Peter Wegner won the Archibald Prize 2021 for portrait of artist, centenarian and Archibald alumnus Guy Warren. 

Art Gallery of NSW director of public engagement, Miranda Carroll: “We are excited to partner with JCDecaux to bring the Archibald Prize to the streets of Sydney and to invite the community to join us in celebrating this extraordinary cultural milestone."

JCDecaux head of creative solutions, Ashley Taylor: “We are so proud to have had such a positive relationship with the Art  Gallery of NSW and have had the pleasure of celebrating 100 years of the Archies across our network. Such a partnership  showcases our ongoing commitment to enriching urban life.”

The campaign went live across the JCDecaux network from June 1. The Archibald, Wynne and Sulman Prizes 2021 and  Archie 100: A Century of the Archibald Prize exhibitions are on display to September 26 at the Art Gallery of NSW. 

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